About

Principles

John Schoof
John Schoof – CEO & Chairman of the Board

Mr. Schoof has served in a variety of capacities including business consulting and development, corporate finance, mergers, and acquisitions, assembling and managing task forces and advisory boards, and is an experienced business operator and sales executive.

As the founder and CEO of Opt-In Media Corporation Mr. Schoof is recognized for implementing loyalty and marketing programs that bring new customers into a merchant allowing the customer to save money and the merchant to grow their customer base, making the new customer into a repeat customer.

Mr. Schoof is a brilliant visionary, having re-positioned the company from the print/analog age to the digital age, integrating new content and applications for improved data capture and analysis. He is quick to implement systems and solutions that expedite and strengthen the relationships between merchants and customers.

Recent accomplishments include forging strategic alliances with point of sale (POS) provider National Computer Corp (NCC), and payment card processing giant FISERV, to integrate our proprietary technologies and loyalty card software.

Advisory Board

Shaun Svenson
Shaun Svenson – CTO

Mr. Svenson has mining experience that dates back all the way to 2010. Mr. Svenson is a Computer Programmer with extensive experience as a Dev Ops Engineer, managing both the code and the hardware that it runs on. He also has experience interfacing with external data and creating web applications that can display externally sourced data for stakeholders and managers alike.

Shaun has extensive database design and management skills for scaling operations. He has set up multiple servers and computer workstations ensuring that data is retained, and managers and employees are alerted to any sub optimal operations so issues can be addressed, and systems run smoothly. His focus has been on technical implementation and development of technology and operational excellence. Mr. Svenson holds two BS degrees from Central Washington University, one in Finance and the other in Economics. Mr. Svenson also holds a minor in Computer Science.

Dan Wood
Dan Wood – Real Estate Development

Dan is an entrepreneur at heart, owning a business for 10 years from 1990-2000. After selling his company he joined John Schoof in 2001 helping to launch Cyber- Qpons, a marketing and advertising company specializing in print and on-line loyalty card rewards. For the past 17 years he has been a successful real estate broker and advisor, negotiating sales in Condominiums, Single Family Homes, and Commercial properties. He enjoys real estate challenges and has focused his efforts creating solutions for Opt-in Solutions.

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