CUSTOMER LOYALTY PROGRAM
The Merchant Dashboard manages the Opt-In Rewards Loyalty Program by helping merchants create offers that will be most effective for their business type, location and customers. These offers can then be promoted by creating special group marketing campaigns through text or e-mail delivery or using print campaigns (which create QR codes linked to an offer) which can be placed on a table talker, receipt or in various print marketing publications. The merchant dashboard then allows them to view detailed analytics to track the effectiveness of their campaigns.